Intermediate
3.6 Market Analysis: How to Read a Submarket Like a Pro
- 10 Sections
- 41 Lessons
- 42 Quizzes
Why Market Selection Determines Returns Before You Buy
4 Lessons4 Quizzes
- Lesson 1.1: The Three-Layer Model, Macro, Metro, Submarket, Asset
- Quiz 1.1: The Three-Layer Model, Macro, Metro, Submarket, Asset
- Lesson 1.2: Why Two Identical Buildings Trade at Different Cap Rates
- Quiz 1.2: Why Two Identical Buildings Trade at Different Cap Rates
- Lesson 1.3: Wrong Market vs. Wrong Deal, Which One Wins?
- Quiz 1.3: Wrong Market vs. Wrong Deal, Which One Wins?
- Lesson 1.4: Market Analysis vs. Deal Analysis, Why You Need Both
- Quiz 1.4: Market Analysis vs. Deal Analysis, Why You Need Both
The Macro Layer, Reading the Economy for CRE Signals
5 Lessons5 Quizzes
- Lesson 2.1: GDP Growth and Its Lag Relationship with CRE Demand
- Quiz 2.1: GDP Growth and Its Lag Relationship with CRE Demand
- Lesson 2.2: Employment Growth by Sector, Which Jobs Drive Which Asset Classes
- Quiz 2.2: Employment Growth by Sector, Which Jobs Drive Which Asset Classes
- Lesson 2.3: Interest Rates and Cap Rate Spread, Theory vs. Reality
- Quiz 2.3: Interest Rates and Cap Rate Spread, Theory vs. Reality
- Lesson 2.4: Inflation and Rental Growth, When Rent Is a Hedge and When It Isn't
- Quiz 2.4: Inflation and Rental Growth, When Rent Is a Hedge and When It Isn't
- Lesson 2.5: The Yield Curve and What It Signals for CRE
- Quiz 2.5: The Yield Curve and What It Signals for CRE
Metro Analysis, Picking the Right City
5 Lessons5 Quizzes
- Lesson 3.1: Population Migration Trends, The Data Behind the Narrative
- Quiz 3.1: Population Migration Trends, The Data Behind the Narrative
- Lesson 3.2: Job Diversification vs. Single-Employer Risk
- Quiz 3.2: Job Diversification vs. Single-Employer Risk
- Lesson 3.3: Housing Affordability and Its Relationship to Multifamily Demand
- Quiz 3.3: Housing Affordability and Its Relationship to Multifamily Demand
- Lesson 3.4: Infrastructure Investment as a Leading Indicator
- Quiz 3.4: Infrastructure Investment as a Leading Indicator
- Lesson 3.5: Building a Metro Scorecard from Public Data
- Quiz 3.5: Building a Metro Scorecard from Public Data
Submarket Deep Dive, The Data That Actually Matters
4 Lessons4 Quizzes
- Lesson 4.1: Vacancy Rate vs. Availability Rate, Which One to Trust
- Quiz 4.1: Vacancy Rate vs. Availability Rate, Which One to Trust
- Lesson 4.2: Net Absorption vs. Gross Absorption, Why the Delta Reveals Market Health
- Quiz 4.2: Net Absorption vs. Gross Absorption, Why the Delta Reveals Market Health
- Lesson 4.3: The Rent-to-Asking Rent Spread, Negotiating Leverage in Real Time
- Quiz 4.3: The Rent-to-Asking Rent Spread, Negotiating Leverage in Real Time
- Lesson 4.4: The Supply Pipeline, Reading the Future of Your Submarket
- Quiz 4.4: The Supply Pipeline, Reading the Future of Your Submarket
Demand Drivers, What Fills Buildings
5 Lessons5 Quizzes
- Lesson 5.1: Multifamily Demand Drivers, Population, Household Formation, Affordability
- Quiz 5.1: Multifamily Demand Drivers, Population, Household Formation, Affordability
- Lesson 5.2: Industrial Demand Drivers, E-Commerce, Ports, Last-Mile Logistics
- Quiz 5.2: Industrial Demand Drivers, E-Commerce, Ports, Last-Mile Logistics
- Lesson 5.3: Retail Demand Drivers, Co-Tenancy, Traffic, and Trade Area Population
- Quiz 5.3: Retail Demand Drivers, Co-Tenancy, Traffic, and Trade Area Population
- Lesson 5.4: Office Demand Drivers, Employment, Remote Work, and Utilization Data
- Quiz 5.4: Office Demand Drivers, Employment, Remote Work, and Utilization Data
- Lesson 5.5: Weighting Demand Drivers for Your Specific Submarket
- Quiz 5.5: Weighting Demand Drivers for Your Specific Submarket
Supply Analysis, Timing the Pipeline
5 Lessons5 Quizzes
- Lesson 6.1: Finding the Construction Pipeline, CoStar, Permits, and Broker Reports
- Quiz 6.1: Finding the Construction Pipeline, CoStar, Permits, and Broker Reports
- Lesson 6.2: The Delivery Lag, From Permit to Certificate of Occupancy
- Quiz 6.2: The Delivery Lag, From Permit to Certificate of Occupancy
- Lesson 6.3: Oversupply vs. Just-Right Supply, The Absorption Ratio Test
- Quiz 6.3: Oversupply vs. Just-Right Supply, The Absorption Ratio Test
- Lesson 6.4: Spec vs. Pre-Leased Construction, What It Signals About Market Confidence
- Quiz 6.4: Spec vs. Pre-Leased Construction, What It Signals About Market Confidence
- Lesson 6.5: How New Supply Impacts Your Asset's Rent Growth Assumption
- Quiz 6.5: How New Supply Impacts Your Asset's Rent Growth Assumption
Data Sources, Free, Low-Cost, and Professional
4 Lessons4 Quizzes
- Lesson 7.1: Free Sources, The Public Data Stack
- Quiz 7.1: Free Sources, The Public Data Stack
- Lesson 7.2: Low-Cost Sources, CoStar Alternatives and Broker Relationships
- Quiz 7.2: Low-Cost Sources, CoStar Alternatives and Broker Relationships
- Lesson 7.3: Professional Sources, Full CoStar, MSCI Real Capital Analytics, and Research Subscriptions
- Quiz 7.3: Professional Sources, Full CoStar, MSCI Real Capital Analytics, and Research Subscriptions
- Lesson 7.4: Triangulating Across Sources, When They Disagree
- Quiz 7.4: Triangulating Across Sources, When They Disagree
PropTech & Data Tools for CRE Market Analysis
5 Lessons5 Quizzes
- Lesson 8.1: The PropTech Landscape, What the Modern Data Stack Actually Contains
- Quiz 8.1: The PropTech Landscape, What the Modern Data Stack Actually Contains
- Lesson 8.2: How Technology Changes Sourcing, Underwriting, and Asset Management
- Quiz 8.2: How Technology Changes Sourcing, Underwriting, and Asset Management
- Lesson 8.3: AI and Automated Valuation, The Power and the Caveats
- Quiz 8.3: AI and Automated Valuation, The Power and the Caveats
- Lesson 8.4: Smart Buildings and IoT, The Basics and Why They Matter to Market Analysis
- Quiz 8.4: Smart Buildings and IoT, The Basics and Why They Matter to Market Analysis
- Lesson 8.5: Using the Tools, A Practitioner's Workflow to Read a Submarket
- Quiz 8.5: Using the Tools, A Practitioner's Workflow to Read a Submarket
Capstone, Analyze a Target Submarket
4 Lessons4 Quizzes
- Lesson 9.1: Capstone Setup, The Scenario
- Quiz 9.1: Capstone Setup, The Scenario
- Lesson 9.2: The Capstone Analysis, Supply, Demand, and What the Data Is Telling You
- Quiz 9.2: The Capstone Analysis, Supply, Demand, and What the Data Is Telling You
- Lesson 9.3: The Decision, Buy Now, Renegotiate, or Hold Off 18 Months?
- Quiz 9.3: The Decision, Buy Now, Renegotiate, or Hold Off 18 Months?
- Lesson 9.4: The Pro Lens, Presenting Your Analysis to a Lender or Partner
- Quiz 9.4: The Pro Lens, Presenting Your Analysis to a Lender or Partner
Final Exam
1 Quiz
You can underwrite a deal right and still lose if the market turns. So you read the market first.
You work the macro layer, metro selection, and the submarket data that moves a deal. Modules on demand and supply teach you what fills buildings and how to time the pipeline. You also learn the data sources, from public to professional-grade, and the tools that speed the work.
Nine modules, 41 written lessons, 112 practice questions, and a graded final exam with a certificate. The capstone analyzes a target submarket. Self-paced, 12 months of access included.
Pick the market before you pick the property.
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